In the New York Times’ Skin Deep column, “How Anti-Aging Creams Get Old Too Fast,” writer Andrew Adam Newman explains the benefits of airless packaging to consumers – and asked Beauty Packaging magazine to contribute.

In the article, Frauke Neuser, a scientist at Procter & Gamble, explains, “Olay sells many moisturizers in jars, but in-house testing found that formulations with retinol fared poorly in the containers.” He continued, “We know that retinol is very oxygen sensitive and degrades. We certainly wouldn’t put an Olay product with retinol into a jar because we want our product to be just as efficacious and great at the end as it was at the very first.”

Perhaps soon more consumers may prefer airless bottles over jars?

Read the rest of the story here, at The New York Times.